Its Judys Life Interview on Daily Vlogging, Teamwork, and Authenticity

Its Judys Life Interview on Daily Vlogging, Teamwork, and Authenticity


So in this video I interview Judy Travis and
learned the lessons she’s learned getting over 1 billion views between YouTube
and Facebook tips for vloggers balancing family life and staying true to
your self hey what’s up guys I’m here with Judy Travis
from itsjudyslife hi guys ! and so excited I have you on today
you are we know each other for a lot of years and for those who maybe
don’t know that are watching this you’ve been on YouTube for over 8 years Yeah
has it been that long I can Wow and combine over on Facebook and YouTube
over one billion video views what wow Yeah and over 2.8 million subscribers
three channels right itsjudytime itsjudyslife and itsmommyslife and so you’ve
been deep in the YouTube world and a video influencers for a long time Yeah So
excited to hear from you and I know our people are as well but let’s go back what’s
kinda the journey of how you ended up here and you got started and got
into this whole online video thing actually it started in 2008 and I was a college
student studying psychology I worked at a foster care agency part time
and I also worked at a make up store And that’s when I really found my passion
for make up and I discovered a YouTube video I think one of the first YouTube videos
I saw oh it was Michelle Phan and she was it was a girl on her room teaching
how to do a smoky eye and to me that was back in the day like three minute videos
where very foreign because that was longer than normal like usually there
were 30 second clips of like pandas sneezing like cute little clips and
so after I discover YouTube after watching Michelle Pan’s video I discovered
this very tiny beauty community and everybody knew each other everyone
commented on each others videos and I decided hey I wanna
try a video and I recorded my very first on how to curl your hair on
a curling iron I don’t even know if that video still up I may have deleted it
I don’t remember honestly I don’t like looking back because it’s like so embarrassing
What was that first video what was you filmed it on and edit it on ? Yeah
I had a point and shoot I think it was one of Benji’s hand held cameras maybe
it was like 50 bucks or something and I stack some shoe boxes on a window I
was sitting on the floor I had like a compact mirror in the back to
make sure I was in the shot and I push record and I just stare at the
camera blankly and I was like Hi guys so today and then yeah so my first
tripod my very first tripod was stacking boxes That’s amazing Yeah I love
that and so when you think to kinda tap into that you had this
passion to just get started and just get experimenting and was there fear
I mean because a lot a big thing people face confidence to really
get on camera Right And be themselves I think I did gain a lot of
confidence at the moment because I notice I was getting feedback I
was getting views and comments and people girls my age or even younger
were saying hey can you show us how to do a smoky eye or how
this color combo and it was like the beginning of a new now I call
my extended family but a new community that was so foreign to me and just
to know that it was online and women girls from all over the world actually
I think it was just the united states girls from all over the
nation coming together and sharing the passion for makeup I was so like glued
on to it That is amazing and what was the progression as on that you’ve gone
through now because you started with this beauty channel and how did you get into
this other things what’s kinda your story since then Ok once
I started getting really into the beauty videos I’ve been recording from my
boyfriend at the time now my husband his room his bedroom so I’m recording
on the floor and he saw how passionate I was into it and he gave
me his office he’s like here honey oh he bought me the vanity I thought that
was so sweet it was my very first vanity and he set it up in his
office and I was able to record over there but the background it was obviously
his inspiration board it was his computer and sometimes he would
be sitting in the back while I was doing my makeup I remember those sitting
on the exercise ball sometimes too Yes yes and sometimes he would be eating
an orange and have headphones on and sometimes people were asking who is
that guy behind you he is so cute we want to know more about him
so that’s when I thought ok I’ll start a personal channel called itsjudyslife
that will be more casual more vlog style it would be as much
beauty and that was the birth of itsjudyslife I think that was in 2010 so
I was doing YouTube for about 2 years Interesting and then it didn’t start
with vlog or was it vlog right off the get go I don’t even remember what video is it was
more vlog style I remember specially one day I picked him
up from his real estate business and I was like hey I’m gonna go get Benji
and we’re gonna eat thai food we got this coupons we are going to try it out I
literally remember picking him up and then like recording him as his getting
into the car thinking this is kind of weird but fun at the same time to share out side
of in front of the camera talking about makeup That’s awesome now one of the big questions
sometimes people have is what kind of channel should I start and
you started with beauty and kind of build it up there and then you moved to vlogging
what advice would you give people today on that some people are
wanting to start with vlogging but do you think that’s important that maybe
you kind of carved out you know influence in that space first or what would
you think if you had to start over today I would recommend that somebody starts
a channel specifically on what they are passionate about first get that done
because specially even today when you have multiple channels you’re juggling
and you cannot focus on one thing whatever it is you are passionate
about whether is cooking or make up or driving nice cars whatever it
is focus on that one thing so that way you are kind of known as that
person That’s really good advice and then from that then they’re maybe a group
of people that are interested in kinda like the daily life type of things
Exactly so then create another channel or even solely incorporate into another channel
but stick with one first specially if you are starting off new That’s good advice
now saying that and something that you had to juggle what is your workflow look
like between daily vlogging keeping up over the years it’s been different
seasons but of course with itsjudytime and then itsmommyslife and juggling different
channels and maybe people knowing the pressure of that or trying to do that themselves
what are some of the things you’ve learn having specially if you have a family having
a very tight schedule and time blocking its so important for me right now I’m wanting
to do more mommy videos on my mommy channel and its hard because all of my time
blocking its committed towards itsjudyslife which is our daily vlogs and while the girls
are napping that’s when I’m working on itsjudyslife now that we are starting to introduce
a new schedule for the girls and having them get out of the house more
I’m finding more time and that’s when I will find time to do itsmommyslife or record
a first impression makeup video for Itsjudytime so unless you have that commitment
of time blocking it’s really hard to stay consistent with your videos mm
That’s a great tip now there’s a lot of people just starting out you share
some tips there but what about establish youtubers maybe they’re already doing it they’re
already maybe making a living of it but they are kinda trying to grow what
are some of the things you learned obviously and having people trying to and you
know networks and people maybe trying to get you to do certain things
and trying to stay true to yourself and things like that like what is your advice
for those who are trying to navigate those waters of YouTube and they’re already
establish Oh well my tip is definitely to stay true to your self because
once you get I guess you can say establish that’s when companies and sponsorships
and the money flow could get really tempting but once you jump into that
like sponsorships or brands that you don’t completely believe in that’s when
you start to lose your self and I believe that your audience will see it and
having that trust and loyalty from your audience its really important so
sometimes say no to the deal no matter what the amount is you need to believe
in the product a 100 percent don’t be pressure into doing deals from networks
from anybody in your team or whatever just do you and that would lead
you to success in your heart that’s such a great advice and obviously from
observing you two you really have stayed true to yourself I think that’s
one of the things that resonates with the audience authenticity and integrity
now saying that what is your heart behind your content because I think
one thing I think is important specially to video influencers audience to
know is that content has to be good you do like not every sometimes you feel
like oh anybody can just jump on YouTube but your stuff has been good you’ve
come with unique perspective you’ve grown your quality over the years Well
I think of my audience what is it that I would like to see when I edit
the vlogs I want to make it comical or fun and not drag out so utilizing YouTube music
adding that in it creates emotions it creates creativity creates creativity I
mean just knowing what it is that will make you happy knowing what your audience
wants yeah just putting myself in the viewers eyes what is it that they want
to see and what is that I am passionate about obviously im passionate about
my girls I love recording them actually when I was a little girl my father
was out to sea ’cause he was in the navy so he was gone a lot for like six months at
a time and I grew up in front of the camera my mom had this huge
what where they call video camera Oh yeah the oh the old school yeah And she
would say Judith Jen you know sing a song or we would do karaoke I remember
singing Debbi Gibson my sister and I would sing Debbie Gibson and
we had our little fanny packs and we would sing to the camera to our dad and it
was like that’s what I grew up with that’s what I love and crazy to thing I’m
just now putting this together that I’m doing this with our girls you know and
I’m just so passionate to share it with the world as well but yeah secretively
its kind of like my own thing you know it’s like my daily diary I love doing
it and I guess it’s great that other people love watching it as well That’s awesome and
one of the things a lot of people struggle with is that learning curve you started
out you put this camera on the boxes you taught yourself to edit but
that’s a huge road block what encouragement would you give to people
that are like man figuring out cameras and figuring out editing and there
are so many details Yeah start simple you don’t have to have the best DSLR
camera you could even just use your phone you know everybody
has a phone everybody has like HD on their phone start
off with that and then also you can solely build your way
up start with editing pro I think I started with
movie maker which was on in like almost every pc and then when
I got a mac book there’s iMovie which is so easy and simple
and once you are consistently doing videos it becomes second
nature now I’ve build up to Final Cut Pro X which
I never thought would be possible ’cause I thought it was impossible
to learn but it’s so easy I think it’s easier than iMovie but the trick
is that you have to constantly be working like not working but just do it
on a consistent basis so that you find it just becomes second nature That’s
awesome now lets talk about daily vlogging so you just mention you
know you have this passion of course your girls of course your family
and some of the things you do that for daily vlogging but it is a big
challenge you have decided to 7 days a week and not even all vloggers will
do that some would do 5 because it’s a lot and I think about that
you almost posted 1800 daily vlogs and what kind of advice and tips would
you have to vloggers that are trying to last Starting off I would say
be practical see what works in your schedule and maybe not start off daily vloggin’
that’s very overwhelming for somebody that has a family or that has a 9
to 5 job maybe start off once a week and then once you have that going and then
you feel confident do Monday Wednesday Friday something like that and then
build up but also just be practical now your schedule now your audience
and I guess once you have that schedule you know your audience will
expect it and it’s kinda like I mean its like a job you know you cant you
cant let down your boss Totally totally you know you cant let people down so but its
funny ’cause I don’t consider this to be a job like this is my life im living
and I just integrate the vlogs and that’s why I think it works for us and
that’s why I enjoy doing the vlogs lighting round lighting round lighting round lighting round lighting round lighting round lighting round ok so how does lighting look
like ? alright lighting round 3 2 1 talking or texting texting person you most trust with a secret Benji Last thing you grabbed out of the fridge oh those chicken rolls from Costco I used
to think they where turkey but they are chicken Any left No I’m super hungry favorite place in the whole wide world home favorite nickname for yourself JudyBooty JudyBooty It’s like a classic I
haven’t heard that in forever actually but but it rings we got to bring back Judy Booty
hashtag JudyBooty biggest pet peeve oh when Benji doesn’t put the diaper when
he just leaves it in the girls bedroom and then the whole room smells like a dipper
all day he just needs to take it out Just take it
out Even if its in the hallway I don’t care just not in the room that’s a big pet peeve cat or dog dog last song you’ve got on repeat I haven’t gotten it yet anywhere but here if you could only have one thing during a
zombie apocalypse one item that you could take with you what would it be
my laptop Good I have the kids right ? and Benji ? Yeah yeah not people I don’t know if the internet would still work
but whatever you might need solar power to charge it but I don’t know favorite YouTube channel right now Sam and Nia Vin Diesel or The Rock they’re both hot The Rock air dry or blow dry air dry aint nobody got time for blow-drying your go to comfort food red robin mmmm bottomless fries ? yes and the ranch and then the honey mustard
and then the seasoning we are shooting this video at the wrong time
im so hungry NYC or LA Washington what’s your favorite memory with Benji the nutcracker story When was that This was
in 2000 maybe in 2007 when he surprised me with tickets to the nutcracker
and we were just friends here like best friends and he we were supposed
to go to my cousins Christmas party so we are walking around Seattle and
then he stops and I’m like come on let’s go and he opens up this box and there’s
tickets to the nutcracker and we are right in front of the door and I started
ballin’ ’cause im in my dress you know we thought it was a formal event and
he’s like I remember this one time you said you’ve never been to the nutcracker Wow
Yeah and he was so sweet and that was like first time I ever realized how sweet
he is and we were just friends so I thought it was sweet And it ended in a good note I’m
warmed up When it comes to your videos there’s a lot
of behind the scene work that people don’t see so what are some of the things that you’d
want viewers to know when it comes to just working with a team
working with behind the scenes stuff that has to get done what are some of
your workflow things well number one have a team that you can trust
hints Sean Cannell someone you can trust someone that you know
that you know you can rely on its so important and I highly recommend especially
those that are doing it all themselves ask for help if there’s someone
that you know that knows social media ask for their guidance and support
because when you do it all yourself you kinda go crazy so be open to ask for help
That’s really good now there’s probably a lot of youtubers that are maybe coming up
or video creators that are in a couple situation and you guys have this dynamic
team with Benji what is like your advice or some of the things that you’ve
learned of working in a professional space but also as a couple Well Benji is awesome
because he knows I don’t like talking to much business with him because
like the wife in me comes out and I get .. so what he does since he manages
everything he kinda has an idea of what I want and then he will talk to the
brand and hash it out and then Benji only tells me the main points when I know
anything about deals I start to get stressed out and I don’t enjoy working you know doing
the video so have somebody that kinda outline things
for you and then oh I guess my point is don’t deal with the deals don’t do
it just be the creator think of your own ideas but don’t do the background
stuff ’cause that will just take over your creativity That’s
really good and did you guys naturally did it take a while to get into your strengths
because you both are such a powerful team with your own strengths what
advice would you have maybe for other couples to figure out how
to work together like was there ever any friction that you guys worked through
Yeah you know stay separate once you know what your job is then do that
don’t interfere with the others job I don’t try to tell Benji what to do with
the deals he doesn’t tell me how to record or edit and that’s what I appreciate
that I think that’s how teams work I think that’s how relationships in general
work That’s really really good one thing that’s been unique is that you’ve
been doing this for so long and you have had this progression though where
of course there was itsjudytime and makeup but then eventually itsmommyslife which is
a huge passion of yours what is it been like to navigate change and
transition and even kinda reinvention ’cause you’ve been this kinda
beauty guru or beauty influencers and now really this millennial
mom what is that been like and what are some tips for changing over the seasons
and even embracing kinda rebranding Yeah I you know I actually think
it’s been pretty simple and for me because of the daily vlogs you know
people have seen me grow from as a young adult to you know now I am a married
mom of three young girls and so they kinda seen me in my transition
my audience does so it’s not like im coming out of nowhere and I’m like hey guys
I’m a mom now I have three kids I have this mommy channel it’s kinda been
in the works and I’ve been open about the changes that have been going on
so I think it’s pretty easy just being in tune with my audience from the get go so
even it doesn’t even have to be YouTube it could be Facebook or Instagram
Twitter Snapchat is huge Yeah where you can be causal and I feel like lets
your audience know what’s going on in a very casual tone like it’s not
like Facebook that’s what’s cool about it you know it’s like you’re texting
your friend a video you know Yeah its amazing Let your people
know what’s going on so having a place where you can kinda show
the behind the scenes take your audience with you on your journey last piece of encouragement for video influencers
watching what would you say to them for their projects their
endeavors their ambitions what would you say Yeah be yourself listen
to your instincts and trust others and god Judy Travis itsjudytime Sean and itsjudytime doing an interview this
is something new for thumbnails I’ll just take video stills wow ok

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